Does your business website have a blog? If so, you’re making it easier for customers to find your business and products online. Research shows having a blog increases your chances of ranking high in search engine results by 434%. Yes, 434%.
But, blogging isn’t easy. It takes time to come up with ideas, research topics, write articles, find images, add links and post it to your site. To lessen the load, here’s a list of eight tools that businesses can use to create killer blog content:
1. Finding engaging topics
BuzzSumo can help you learn what content in your industry is the most shared and drawing the most engagement.
2. Writing prompts
CoSchedule offers a free list of 200+ writing prompts to generate blog content ideas. Examples include:
- What didn’t work for you?
- Write a parody post.
- Why I’m going to quit_________
3. Planning keywords for SEO
Do you ever wonder how people find your blog? Google Keyword Planner is a free tool that can help you find out what words or phrases consumers are searching for. You’ll need to have a Google Adwords account, but it’s free.
4. Voice to text
Billing itself as “the world’s best-selling speech-recognition software,” Dragon Naturally Speaking claims to be 3x faster than typing with 99% accuracy. What better way to get your thoughts on paper?
5. Creating infographics and charts
Boost your visuals with Canva. This online software offers simple design templates with drag-and-drop features to create infographics and graphs, edit photos and more.
6. Proofreading and editing
Check for plagiarism, improve your writing and eliminate grammatical errors with Grammarly. It’s an impressive go-to software for many bloggers.
7. Crafting compelling titles
The Advanced Marketing Institue offers a free tool to measure the emotional marketing value (EMV) of your headline. Just enter a headline, choose a category and hit submit. The greater the score, the better the likelihood that it will perform well on social media channels.
8. Checking for broken links
There are few things more annoying to readers than clicking on links that lead to nowhere. Run your blog through Integrity, Sonftonic’s free software that checks for broken internal and external links.
Creating content for a blog is effective, but time-consuming. There are dozens of tools that can help, but there’s still a learning curve. A reputable content marketing company can not only create content for you but also help you understand your audience and the type of content that’s most effective for them. If you’re ready to take your blog to the next level, reach out to McEwen’s Media.