Have your heard a tweetstorm? They’re a series of connected tweets that help users say more than the 140-character limitation.

Twitter has recently announced that it’s testing out a feature that embraces “tweetstorms,” and gives users the ability to string tweets together with click of a button.

The new feature, which is called “threads,” is still in the testing phase but it’s something to watch.

First, more characters per tweet

The move comes on the heels of the platform doubling its character limit—from 140 to 280.

Part of the decision came from the results of Twitter’s research, which found that 9% of tweets were hitting the character limit. As Twitter’s blog explains, “This reflects the challenge of fitting a thought into a tweet, often resulting in lots of time spent editing and even, at times, abandoning tweets before sending.”

With the extended longer character count, only 1% of tweets are maxing out.

Next, more tweets

The success of the longer character count led to the idea that users may want to “serialize a longer story or thought, or provide ongoing commentary on an event or thread,” according to Twitter’s blog.

Users have the option to tweet, hit the plus button and then repeat until their thread is complete, at which point they’d hit the “Tweet all” button. Users can also update previously posted threads by opening the tweet and tapping “add another tweet.”

Ways to use threads

All the fun options are still available to add to your thread—videos, photos, GIFS and emojis—to turn your short story into an illustrated piece. Just as they did with single tweets, users can still use polls, hashtags and @replies.

For businesses, tweeting in threads throughout the day can build excitement or suspense. Or you can use the new feature to piece together a fully crafted message that might otherwise lose meaning if condensed to only one tweet.

If the feature gets a green light, will you use it to promote content on your website or blog? Let us know your thoughts in the comment section below.

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