What’s New in Social Media?


There’s always something happening in the social media world. It’s hard to keep track of all the changes. To help you stay up-to-date with all of the hot new trends, we put together a short list of must-read social media posts each week.

We’ll showcase social media news and articles that will help you make better use of your social media channels.

Here’s a look at this week’s social media round up:

Twitter’s New Animated GIFs

Forget static images, you can now share a little animation on Twitter. The company announced the new feature last week and several companies are already making good use of it.

If you want to give them a try, check out this article on the Washington Post that showcases several companies that are using GIFs.

Facebook’s New Look

Facebook rolled out a new look. Here are a few of the highlights:

  • More organized posts

You’ll notice your posts are now in a straight line, rather than scattered between two columns.

  • Info on your cover photo

Your name and several buttons will be on top of your cover photo now. The dimensions of the cover photo, however, are not changing.

  • New feature

You’ll also be able to add pages to a new section called “Pages to Watch.” Here you can watch your competitor’s sites and compare your results with theirs.

To learn more about the new updates, check out this article on the Vertical Response blog.

How Big Brands Keep Their Audience Engaged on Social Media

Social media is all about engagement. Ever wonder how the pros do it? Well, wonder no more. Big brands like Doritos put a big emphasis on user-generated content liked video submissions. Dunkin Donuts gets its customers to share stories on Twitter and Nissan asks its followers for product feedback.

These are just a few examples that are broken into tips that you can learn from in a post featured on Social Media Examiner.

How to Write a Tweet

If you’re just getting started on the 140-character platform, you might be wondering what to tweet. Sure, you can whip up a tweet that promotes new content on your site, but what else entices your twitter followers? How about a tweet that offers a statistic or poses a question?

Hubspot created a list of must-tweet tweets to get you started.

Did you come across other must-read social media content this week? If so, share it in the comment section below.

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