What’s New in Social Media?

SocialMedia

There’s always something happening in the social media world. It’s hard to keep track of all the changes. To help you stay up-to-date with all of the hot new trends, we put together a short list of must-read social media posts each week.

We’ll showcase social media news and articles that will help you make better use of your social media channels.

Here’s a look at this week’s social media round up:

Twitter’s New Animated GIFs

Forget static images, you can now share a little animation on Twitter. The company announced the new feature last week and several companies are already making good use of it.

If you want to give them a try, check out this article on the Washington Post that showcases several companies that are using GIFs.

Facebook’s New Look

Facebook rolled out a new look. Here are a few of the highlights:

  • More organized posts

You’ll notice your posts are now in a straight line, rather than scattered between two columns.

  • Info on your cover photo

Your name and several buttons will be on top of your cover photo now. The dimensions of the cover photo, however, are not changing.

  • New feature

You’ll also be able to add pages to a new section called “Pages to Watch.” Here you can watch your competitor’s sites and compare your results with theirs.

To learn more about the new updates, check out this article on the Vertical Response blog.

How Big Brands Keep Their Audience Engaged on Social Media

Social media is all about engagement. Ever wonder how the pros do it? Well, wonder no more. Big brands like Doritos put a big emphasis on user-generated content liked video submissions. Dunkin Donuts gets its customers to share stories on Twitter and Nissan asks its followers for product feedback.

These are just a few examples that are broken into tips that you can learn from in a post featured on Social Media Examiner.

How to Write a Tweet

If you’re just getting started on the 140-character platform, you might be wondering what to tweet. Sure, you can whip up a tweet that promotes new content on your site, but what else entices your twitter followers? How about a tweet that offers a statistic or poses a question?

Hubspot created a list of must-tweet tweets to get you started.

Did you come across other must-read social media content this week? If so, share it in the comment section below.

Facebook Fails: 6 Things That Drive Your Fans Nuts

Facebook

Facebook has its perks. You love checking in on old friends and seeing pictures of your buddies. And who hasn’t stalked an ex-boyfriend’s page to check out his new girl? While there are many benefits to this social media platform, odds are, you’ve got some fans that drive you nuts.

There are some unwritten Facebook rules that certain fans break. To make sure you’re not one of those fans, we’ve created a list of Facebook posts that you should be wary of. These kinds of posts will drive your fans nuts – guaranteed.

Food pictures

Unless you’re Emeril, stop posting food pictures. This might sound harsh, but no one cares what you’re eating for dinner. You don’t want to lose Facebook followers because you’re oversharing during mealtime.

Shameless work plugs

We all have a friend or two (or 12) who are forever promoting themselves. These “look at me” posts are driving your fans nuts. Of course, it’s all about moderation. If you tell folks that you’re giving a guest lecture once in a while, that’s fine. We all use social media as a promotional tool, but you should do so sparingly.

Constant complaints

If you’re a “life is always terrible” poster, your fans will block you. Whether you’re constantly complaining about your kids or can’t resist the urge to tell the world about your crappy boss, no one wants to hear daily updates about how bad your life is.

Constant sunshine

Of course, the exact opposite of the constant complainer is that fan that has the perfect life. I truly wish everyone’s life were as rosy as the Facebook posts exclaim, but it’s just not possible to be perfect all the time.

Non-stop pictures of your kids

You use Facebook so you can stay in touch with friends and family that you wouldn’t normally keep up with. Pictures are a big part of this equation. However, you don’t need to document your child’s every moment. A picture here and there is great – encouraged even. But your fans – and most importantly – your child will thank you for not posting potty training pictures on Facebook.

A daily blow-by-blow

Do you have a friend who updates his or her status three or four times a day with super mundane posts? You’re nodding aren’t you? Listen up Facebookers, getting the mail doesn’t warrant a post. Resist the urge to tell your fans about returning from work, sitting down to lunch, or waiting for a doctor’s appointment. We don’t need to hear about every nuance of your day, really we don’t.

So, what’s left to post about, you wonder? The takeaway message is to vary your posts. Keep your fans updated, not overwhelmed; informed, not bored. Facebook is a great communications tool, but you should think about your audience as you’re posting.